CONTENT WRITING SERVICES FOR LAW FIRMS

Is Your Law Firms Website Failed To Generate Results?

Clear from the name itself, these articles are no more than some generalized assertions about the firm fighting for its clients or seeking users with empty assertions on the expertise of the firm. This kind of article fails to deliver useful information and such firms content is no more than an excuse to string a series of keyword phrases together.

The initial approach before writing content should be to search for engaging and interesting topics related to law. None of your customers will be interested in reading about boring topics. For instance, articles on some complex issues related to the law will not gain the same level of visibility that a simplified interesting topic would.

There is a huge difference between simplified writing and simplistic content. The content on your website should be understandable and should communicate sophisticated legal issues in non-technical language. The in-depth explanation of legal concepts should not be like the general results from Google searches. No matter what piece you are curating, it should communicate the expertise and specialized knowledge of an attorney. There is no use in posting content if a client can easily find the same information on sites like Wikipedia. This way you are hardly building your credentials with the prospective client as a legal expert with specialized knowledge.

It has become a trend to curate law firm blogs that are little more than re-written news articles about car accidents, divorces, DUI arrests, etc giving detailed insights. While these law firm blogs and articles may have the right keywords and geographic references for SEO, they communicate little real information to consumers with legal problems. Google has recently changed its analytics to penalize the use of this type of content, which provides virtually no value to a legal consumer.

While lawyers can write content about legal issues and often communicate those ideas in an easy-to-understand way, they have a limited background in online legal marketing and search engine optimization (SEO). Although content by someone whose primary experience is writing legal work products as an attorney may result in engaging and understandable articles, an attorney's lack of SEO knowledge means that you may not receive the traffic the articles deserve.

Many attorneys provide the exact statutory language throughout their website. A common example is a criminal defense law firm that lists the statutory language for every offense as a separate practice area. While mirroring statutory language makes perfect sense when preparing a court pleading, it is a terrible idea for a law firm website. This approach poses two separate issues:

• Your law practice website may possess massive amounts of unoriginal content that will be duplicated on thousands of other websites. Google has all the rights to strictly penalize your law firm website in search results if the content is not original. This is why law firm websites that are built through the cut-paste method from other websites perform poorly in Google searches. It can also be quite embarrassing when you receive a call from another attorney asking why you “stole” their legal content.
• Statutory language is complex and not particularly understandable to the average consumer of legal services. Hence, it is up to the content writer to make it understandable with no duplicate content from other websites.

There may be a possibility of someone contacting you for the wrong law they spotted on your firm’s website. This is a mistake that should be avoided at all costs. While you may review the content prepared by your legal content writing service, it is recommended to work with a company that employs writers with knowledge of law who will not only provide the website with well-written content but also make sure that the information provided is correct.